Treate Your Leads Like Customers and Your Customers Like Friends
There is one marketing truth you must understand: People buy when they are ready to buy, not when you are ready to sell. So, just because your lead is not ready to buy today, doesn't mean they aren't important. After all, today's leads are tomorrow's customers, or next month's or next year's.Treating your leads like customers ensures they will come directly to you once they are ready to buy.